Spice stands tall with Poise; launches super slim android

-         Features large 11. 43cm Ultra bright IPS display and  8.7 mm super slim stylish body

-         Powered with 1.3 GHz Dual Core Processor and Android 4.2 Jelly Bean

-         Comes with an IML back cover and a cool SmartFlip cover

New Delhi, 26 February 2014 –With its continuous endeavour towards offering innovations in its products for its users, Spice Retail Limited, India’s leading Mobile Internet company today unveiled its all new super stylishsmartphone, the Smart Flo PoiseMi 451targeting the ever demanding youth of the country. The smartphone comes with aclassySmart Flip cover that allows the user to answer calls without flipping the cover. This 8.7 mm super slim Dual Sim (2G + 2G) smartphonesupports and offers super-fast speed and seamless experience with its 1.3 GHz Dual Core Processor.With 11.43 cmsUltra bright IPS display, Smart Flo Poisefeatures a 3.2mega-pixel rear camera with LED flash. This smartphone is packed with outstandingfeatures like Spice Cloud, G Sensors,3.5 mm jack etc. and brilliant quality earphones that take your audio experience notches above. The IML back coveradds to the style quotient of this smartphone. 

Commenting on the launch, Mr. T M Ramakrishnan, CEO – Devices, Spice Retail Ltd, said, “Smart Flo Poise is the perfect mix of the two with its premium looks and a slim body. The new smartphone features Ultra bright IPS displaywhich makes it stand out and builds on our promise to constantly empower our users with superior technology.With strong market intelligence, we have launched Smart Flo Poisefor an enhanced overall user experience.”

Smart Flo Poiseis an 8.7 mm thin device that comes with large 11. 43cm Ultra bright IPS display and is powered by 1.3 GHz Dual Core processor which will help one to achieve desired tasks much faster. The Smart Flip cover works wonders in terms of usability as it allows the user to answer calls without having to flip the cover. The IML back cover offers durability and resistance to the device. The IML (In-Mould Labelling)technology imparts greater wear and fades resistance to the device, hence making it sturdier.

ThisAndroid 4.2Jelly beansmartphone offers a 3.2mega-pixel rear camera with LED flash and a front-facing 1.3 MP camera. It also has a 4GB ROMand 512 MB RAM which is expandable upto 32 GB through a micro SD card. The 1450 mAh battery gives a talk-time of more than 5 hours*and up to 60 hours* standby ensuring a strong battery backup. The Smart Flo Poise packs within an urbane high quality earphone that enhances the audio experience exponentially. The new smartphone gives access to Spice Cloud that enables the users to access data on multiple devices.

Smart Flo Poisefeatures connectivity facility through AGPS/GMS, Wi-Fi and edge ensuring full time connectivity for the social media buffs. Apps such as Greetzap, Wechatand WhatsApp come pre-loaded on Smart Flo Poise. It also features a 3.5 mm universal jack for the best music experience.

The Smart Flo Poise armed with high performing technology, swanky looks, cool smart flip cover and outstanding features is sure to delight the youth, giving them a device that will boost their style quotient.

With an MOP of Rs. 5,499/- the Spice Smart Flo Poisewill be available across India through all major retail stores and www.saholic.com.

*Depending on network signal and settings

About Spice Mobiles: 

Spice Mobiles, the Devices business of Spice Retail Ltd is one of the fastest growing mobile internet devices company in India. With a customer base of over 20 million and an annual volume of over 8 million devices, the BSE/NSE listed, Spice Mobiles, has market share of nearly 4-5% of the Indian mobile devices market. Known for its innovation, Spice has been the first to launch a smartphone with a 5MP Wide Angle Front Camera, the Pinnacle Pro. It was also the first to Indian brand to launch an FHD smartphone, the Pinnacle Stylus. Spice Mobiles has been gradually consolidating its stand in the smartphones business while having already been a leader in the feature phones segment. The company has to its credit several firsts including the Dual SIM phones – across GSM, CDMA, Triband & Touch Screen PDA and smart devices on Android platform. Spice Mobiles has also won the Golden Peacock Innovation award for India’s 1st 3D phone in 2010. Spearheaded by Dr. B.K. Modi, Global Chairman & Futurepreneur- Si2i, Spice has business operations spanning across India, Singapore, Malaysia, Thailand, Indonesia, Nepal, Uganda, Zimbabwe and Sri Lanka. Spice Mobiles has also been featured in Forbes 2010 Asia’s 200 ‘best under a Billion dollar’ Companies. Dr. B K Modi engineered the S spice brand which is driving business involving technology-innovations, communication and entertainment.

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For further information,  please contact:

Spice Retail Ltd.

Vinay Shrivastav

Ph: +91 9167019151                                        

Mail: vinay.shrivastav@smobility.in

Avian Media

Anuradha Chawla / Nupur Singh

Ph: +91 9899965560 / +91 7827531031

Anuradha@avian-media.com/

Nupur@avian-media.com