LazyPay strums a new chord with Lazy Anthem

~ Launches the marketing campaign 2.0 with an innovative brand anthem~

~Lazy Anthem received 1 mn views in less than 48 hours ~

Mumbai, August 21, 2017: After introducing India to a world of convenient digital payments, LazyPay has now launched its brand anthem as an audio-visual extension of its campaign ‘#BeLazy’.  The anthem highlights the convenience that LazyPay offers with its ‘#BuyNowPayLater’ payment option. It also celebrates time and effort that can be saved through adapting to a smarter way of transactions. Music is the one thing that binds the country together and that was the central theme of the bi-lingual anthem which also has a video celebrating ease of payments & convenience. LazyPay will showcase the Anthem to its users through its digital platforms and radio.

The anthem succeeds the brand films, featuring leading stand-up comedians, which were introduced in June 2017.  The ninety second anthem is composed and written by The Glitch and Kim Koshie, a prominent ad song and jingle composer. It is sung by Megha Bharadwaj, a talented young singer.

Speaking about the The Lazy Anthem, Pallav Jain, Head- Consumer Business, PayU India commented, “The Lazy Anthem has perfectly captured the spirit of being lazy. It is an endeavour for us to create an experience for our users. The anthem stands for what we as a company believe that the brand represents – breaking the mundane moments and converting each experience into a frictionless transaction. Most of us, especially the millennials are always on the go. With the proliferation of technology, there are ways for all of us to be smarter about how we manage the daily activities so that we save time and utilize it for things that matter to us. After the initial overwhelming response from our users, we are confident of it being the official Lazy Anthem for the nation.”

About PayU India:

PayU is the leading online payment service provider in 16 high growth markets, dedicated to creating a fast, simple and efficient payment process for merchants and buyers. Our various payment methods and PCI certified platforms are designed to meet every consumer’s needs.

In India, PayU covers nearly 60% of the airline business and 80% of the entire ecommerce and processes over INR 40,000 crore of Digital payments in India annually. PayUBiz is the industry leading payment service provider and its clientele includes the likes of Jet Airways, Amazon, Airtel, Snapdeal, Jabong, Ola, Bookmyshow, Insurance companies and many more. PayU India also has under its aegis PayUmoney, the fast, easy and secure payment solution which can be used by anyone who wants to collect payments in India (be it individuals, brick & mortar businesses, startups, freelancers, schools, hotels, utility companies, residential societies, telcos, insurance companies, traders, retailers etc.) PayU’s offerings are presently used by over 3,00,000 merchants all across India.

Driven with the zeal to create powerful financial services solutions, PayU acquired Citrus Pay, a Mumbai based Fintech Company in September 2016. After the merger, PayU has been focusing its energies in building its consumer vertical and launched its flagship product ‘LazyPay’, online deferral payment option in early 2017. LazyPay is currently live on merchants such as PVR, Box8, Zomato, Jazz Cinemas, Netmeds and Innerchef, D Vois, AbhiBus, Fasoos, FreshMenu and many more. PayU India’s leaders Jitendra Gupta and Amrish Rau are at the forefront of driving digital transformations in the Indian financial services space.