Spice Launches super stylish Smart Flo Mettle 5X

-         Targets style conscious youth with new smartphone sporting sleek metal finish body, Dual Core Processor and Android 4.2 Jelly bean

-         To launch Mettle 4X and Mettle 3.5X later this month

-         Succeeds the hugely successful Smart Flo Pace 2 & Pace 3

New Delhi, December 02, 2013 – With an aim to cater to the ever demanding and style conscious youth population of the country, Spice Retail Limited, India’s leading Mobile Internet company today launched the ‘Smart Flo Mettle 5X’. This dual sim (2G+2G) smartphone runs on Android 4.2 Jelly Bean and is powered by a 1.3GHz Dual Core Processor which speeds up the running of apps, games, data and media at a fast pace. The elegant metal finish pushes the Flaunt quotient for the consumer and gives the smartphone a sleek & stylish appeal. Rich features like Pre integrated BBM, 8 unique unlock styles including Voice Unlock, Quad Band on 2G among others, make the Mettle 5X best suited for those looking for superior experience. The launch follows the tremendous consumer response received after the launch of Smart Flo Pace 2 & Pace 3 smartphones early this year. Two more models in the Mettle series, the Mettle 4X and Mettle 3.5X will be launched later this month.

Commenting on the launch, Mr. T M Ramakrishnan, CEO – Devices, Spice Retail Ltd, said, “Smart Flo Mettle 5X provides an ideal choice for urban youth and customers who are looking to up their style quotient. This product series has been conceptualised following a deep understanding of consumers’ need for premium look even in the middle/affordable range. This latest offering by Spice is a perfect amalgamation of functionality, style & entertainment. We continue to deliver the best android experience without sacrificing on performance and features.” The product will be available on online channel Home Shop 18.

Spice Smart Flo Mettle 5X packs unique features like 4 unique launchers which give the user an option of choosing the home screen. 8 unique unlock options allow users to unlock the phone in 8 different ways. 3 feather touch keys, Flip to mute feature, Quad Band on 2G, 8 mega-pixel rear camera with Auto Focus, Super power saver make this phone a user’s delight. It also sports an innovative Voice Unlock feature which allows the user to unlock the phone with a pre-defined voice command. 1.3 GHz Dual Core processor will help one to achieve desired tasks much faster. Mettle 5X has a 4GB ROM and 512MB RAM which is expandable upto 32 GB through a micro SD card. The 1800mAh battery gives a talk-time of more than 4 hours and up to 150 hours standby ensuring a good battery backup.  Users can stay connected with the Pre Integrated BBM services on this new smartphone.

Smart Flo Mettle 5X will be available at Rs. 6,499/- across India through Homeshop18.  

For further information,  please contact:

Spice Retail Ltd.

Vinay Shrivastav

Ph: +91 9167019151                                        

Mail: vinay.shrivastav@smobility.in

Avian Media

Riticka Dutta/ Bhavita Kukreja

Ph: +91 9911717995/ +91 9999824460

Riticka@avian-media.com/ Bhavita@avian-media.com

Product Comparison Sheet
	Spice Mi-504	Micromax Canvas Viva A72	Karbonn A25	Intex CLOUD Z5	karbonn A35
Android OS	Jellybean, 4.2.2	2.3	ICS	ICS	ICS
BAND	QUAD Band
Processor	1.3 GHz dual core	1 GHz	1 GHz dual core	1 GHz dual core	1 GHz dual core
ROM+RAM	4GB+512MB	512MB+256MB	512MB+512MB	512MB+512MB	4GBMB+512MB
Dual SIM	2G+2G	2G+2G	2G+2G	2G+2G	2G+2G
Screen Type	Capacitive	Capacitive	Capacitive	Capacitive	Capacitive
Screen Size	5.0 inch FWVGA	5.0 inch WVGA	5.0 inch WVGA	5.0 inch WVGA	5.0 inch IPS
Dual Camera	Yes	Yes	Yes	Yes	Yes
GPS/AGPS	Yes	Yes	Yes	No	No
Camera	8.0 MP AF + 1.3MP	3.0MP+VGA	5.0MP+VGA	5.0MP+1.3MP	5.0MP+2MP
BT	Yes , 4.0	Yes, 3.0	Yes, 3.0	Yes	Yes
Wi-Fi	Yes	Yes	Yes	Yes	Yes
G Sensor	Yes	Yes	Yes	Yes	Yes
FM radio	Yes	Yes	Yes	Yes	Yes
Audio & Video Player	Yes	Yes	Yes	Yes	Yes
3.5mm jack	Yes	Yes	Yes	Yes	Yes
Expandable Memory	Yes Up to 32GB	Yes Up to 32GB	Yes Up to 32GB	Yes Up to 32GB	Yes Up to 32GB
Launchers	4 Unique Lanuchers	No	No	No	No
LED indicator (Missed Call/SMS)	Yes	No	No	No	No
Power Saver	Yes	No	No	No	No
Cloud Storage	Spice Cloud , 2GB	No	No	No	No
Themes	Yes 2 type	No	No	No	No
Voice Unlock & 7 more Unlock Styles	Yes , 8 styles	No	No	No	No
Battery (mAh)	1800	2000	2000 mAh	2100mAh	1800mAh
MOP(Rs)	6,990	6,499	5,999	6,999	6,990