PUMA Revolutionizes Lacing Technology with NETFIT

One shoe, infinite lacing options

New Delhi, 20th July 2017: Living up to its tradition of creating innovative yet stylish performance products, PUMA has launched NETFIT – a unique customizable lacing system, offering consumers countless performance and style options in one shoe.  From the track, to the gym, to the street, NETFIT will give users the benefit of customizing their fit and style to suit their lifestyle.

The lacing system in NETFIT is distinctive and inimitable, and it enhances the fit and support by combining a high grade engineered net with form-fitting base materials. The netted mesh allows the user to have utmost control as well as flexibility, allowing them to lace it according to their style, need, and foot shape. The customized lacing systems in the NETFIT shoes create a supportive fit for runners. The dual layer ignite foam midsole provides ample cushioning and responsiveness, helping the runner attain peak performance. The engineered propulsion zone further ensures that the runner gets a kick-start during the toe-off phase itself.

The NETFIT shoes are available in three different variants - IGNITE NETFIT, TSUGI NETFIT and SPEED IGNITE NETFIT. The innovation and performance teams at PUMA have developed five different lacing options to help provide guidance, but the possibilities to lace are endless. The varied lacing systems include Standard lacing (for runners who need minimal support); Stability lacing (for additional medial support); Wide Foot lacing (for those with wider feet that need extra room); Narrow Foot lacing (for runners with narrow feet); and Heel Support lacing (for tighter fit around the heel).

PUMA also unveiled its latest campaign #LacedUp - aimed at motivating Indians to embrace a fitter way of life. Iconic locations across the country were laced up overnight, generating a lot of buzz and excitement on social media. The installations intend to inspire individuals to ‘lace up and get going.

Abhishek Ganguly, MD, PUMA India said, “PUMA’s brand DNA at its core is about innovation, performance, and style. NETFIT is our product innovation story. It is an extremely versatile footwear, with infinite lacing options that you can customize according to your running style, or foot shape. With the #LacedUp campaign our endeavor is to the change the way India looks at running. We want to inspire everyone to view fitness as an integral part of their lives, lace up and get fit.”