VLCC unveils the ‘Couture Bridal Look of 2017’ at VLCC Makeup ‘‘Simply Awesome’’ mega event

~Bollywood actress, Ms. Esha Gupta walks the ramp as ‘Showstopper’~

New Delhi, August 13, 2017:  VLCC, an Indian multinational and a premier beauty and wellness brand, today, set the trend by unveiling the ‘VLCCCouture Bridal Look of 2017’. The star-studded event was held at Roseate, Aerocity. VLCC Makeup ‘‘Simply Awesome’’ was the first-of-its-kind path breaking event that brought together the best of Indian designers as well as Indian and international makeup artists on one platform. Renowned Bollywood actress and the showstopper of the event, Esha Gupta, set the ramp on fire as she revealed the ‘Couture Bridal Look 2017’ created by VLCC. The celebrated Bollywood makeup artist, Shaan Muttathil, along with international makeup artist, Catrina Chiari,and the VLCC Makeup team to design and unveil the looks.

The event witnessed an exciting ramp show showcasing a stellar line-up of four different makeup looks, namely the ‘Vintage Look’, the ‘Dramatic Look’, the ‘Red Carpet’ look and the ‘Bridal Look’.Veterans of the fashion industry like Rina Dhaka,SamantChauhan, Arjun&AnjaleeKapoor and Nikita Tandon also associated with VLCC for this event. The artists weaved their magic on the ramp with their masterpieces. Made with meticulous detailing, sophisticated cuts and embellishments,the attires complimentedand uplifted the makeup looks. The event witnessed the upcoming global trends fused with high energy and creativity thatset new benchmarks in the makeup and fashion industry.

Speaking on the occasion, Mr. AshutoshBharadwaj, Chief Business Officer- Wellness Services, VLCC

said, “We, at VLCC believe that makeup is an extension of one’s personality. Makeup plays a critical role in accentuating the natural beauty of an individual, in turn making them feel more confident to take on the world.  We understand that the makeup is an important element of a bride’s overall look on her D-day. Keeping in mind the upcoming wedding season, VLCC today unveiled the ‘Couture Bridal Look of 2017’ for our gorgeous Indian brides-to-be. We had collaborated with four renowned fashion designers and I am extremely delighted to have laid out a catalogue of some of the best curated makeup looks for the upcoming wedding season that will compliment every bride and make her look like a million dollars on her special day, reflecting her inner beauty on her face.”

The ‘Vintage Look’ was inspired from the 1950-60s and highlighted the signature retro fashion with its statement bright bold lipstick and winged eyeliner. Samant Chauhan, the renowned young designer, popular for his ‘Rajputana’ works, designed the collection around this look. VLCC’s expert Makeup team recreated this look that was sported by the models on the ramp. The ‘Dramatic Look’, popular in international fashion events, was the second theme for the evening. The look was inspired from ‘theater’ and was curated by Ms. Catrina Chiari, a renowned makeup artist from Italy,who is associated with VLCC. Caterina displayed selected “off the global runway” dramatic looks for the season.Rina Dhaka, the ‘Goddess of Oomph’ and one of the most popular Indian fashion designers, designed the attires complementingthe ‘Dramatic Look’.The third theme was the ‘Red Carpet Look’ that was inspired by the glamorous appearances of Bollywood divas at international awards. Ms. Nikita Tandon, a young dynamic designerwhose collection reflectsa great sense of spirit, modernity, passion and individuality, designed the outfits for the ‘Red Carpet Look’. The makeup for this look was doneby the VLCC Makeup team.

With weddings being a celebrationof a lifetime in India, VLCC conceptualized ‘The Bridal Look’ to mark the upcoming wedding season. The outfits for this theme were crafted by the very popular duoAnjalee and Arjun Kapoor. Known for their intrinsic embroidery and opulent style, Anjalee and Arjun effortlessly styled the brides of the VLCC Makeup Simply Awesome Mega event. ‘Shaan Mutthatil’, who has given a stunning look to Bollywood stars like Jacqueline Fernandes,KritiSanon, and NargisFakhri, in the past, crafted the makeup for the bridal look, along with the VLCC Makeup team.

The event was sponsored by renowned brands across industries, namelyBausch & Lomb, Red FM, BMW, L’Oréal, Shree Raj Mahal Jewellersand Gardens Galleria. It was attended by the high profile personalities of Delhi, the best in fashion and beauty blogger fraternity, VLCC’s elite clients and partners, amongst others.